Sunday, March 8, 2009


Next weekend is the Down the Street Bead Show here in Atlanta, at the Cobb Galleria, and as usual Art of the Firebird and I are going to be there. If you're thinking of coming, stop by and say hello! (And make sure you go to the DTS website first, because they will give you $1 off the admission fee.)

What that means is that this week, in and around prepping a new class, I am assessing my inventory and filling in gaps--colors, shapes, types. I'm also moving old bead sets that haven't moved through two or three shows to the "super sale" bin.

I'm concentrating on simple beads in spring colors -- frit beads that I can put a lower price on than I can the beads with a lot of complex elements. Given the current economy, I want to have a number of affordable options. Plus the current focus on simplicity means that beads that are not fussy may do well. I have enough fancy focals that there should be something for everyone.

I'm also changing some of my display. I started out showing all sets on mandrels in the cigar boxes. Then I went to wiring the sets together and leaving them loose in the boxes, spread out so they could be seen. There are advantages and disadvantages to both approaches.

The advantage of wiring sets together is that you can combine shapes and sizes, and the wired form seems to invite more handling. People who can afford a whole set are more likely to buy the whole set. The disadvantage is that people who might want one or two beads but not the whole set tend not to want to disrupt a set, and don't buy anything; and there are some people who think that the beads are already wired into their final form, and cannot imagine what to to with that form. The boxes also take longer to set up.

The advantage of having the beads neatly on mandrels in rows is that per-bead pricing is more obvious, and people on budgets are more likely to buy a couple, even when they cannot buy the whole set. Setting out the display takes less time--just open the cigar box, arrange, and you are done! The disadvantage is that the mandrels seem to invite less handling, and it is harder to show prices per set and per bead.

I think I am going to combine my display, depending on the type of bead. Elaborate, elegant, higher priced sets (or sets with multiple sizes of beads) I will leave wired together, loose in the boxes. Frit beads, however, where everything is one or two sizes, I plan to show in the boxes, on mandrels. I will continue to display focals in trays or cigar boxes with the grey square inserts. I'm hoping that this arrangement will make clear price differentials, as well as encouraging sales in a slow economy. One hopeful sign comes from Melanie Gulley at the Bead Shoppe, who says her sales continue to be constant -- people may not be able to afford the finished goods, but making something themselves is seen as a good, frugal bargain.


pickleberries said...

Good luck with the show!

Jennifer Cameron said...

Good luck at your show!

I agree that putting the beads in the cigar boxes or in sets prevents people from buying. It's almost like a stop sign if they are that neatly arranged for them. I like it that the cigar boxes will prevent more theft.

However, put those things into a bowl and women love to find their own treasures and sets and they will buy buy buy. Especially if you do a multiples sale like $6 each or 3 for $5. Try that too and see which does best and let us know too ;-)